So this is what happened. Ogo1 from craftyOgo Designs was on the verge of making an application for herself, an app that will send beautiful invoices to her clients.
She spoke with some of those her clients about it and asked if they would want one too. They said it would be nice and would use it if available to them. So she thought to herself, why make an app for yourself when you can make it available to more people. That my friend was how the dream was born.
A couple of weeks after having this realization, she set aside some time eveyday to work on her new project.
She didn't just want to develop another invoice app, she wanted an app that will be very easy and straightforward to use. Users shouldn't guess what a button does. She also wanted the app2 to be smart, you shouldn't click a lot of buttons to get the job done. In summary, sending an invoice should be a breeze.
It is not enough that the invoice application is here or that it is easy to use. Ogo wants the app to be the best on the market. She wants business owners to wonder what life was like for them before this app. To acheive this.
She will continually work on it to make it the best it can be. It will continue to evolve until the goal is achieved3.
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